ALT Pixels – Tracking Tags Manager for PrestaShop

ALT Pixels helps you install the most common marketing pixels and analytics tags in the correct place in your PrestaShop theme: and right after the opening . No theme editing required.

Supported tags

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads (AW)
• Meta Pixel
• TikTok Pixel
• Pinterest Tag
• Snap Pixel
• Microsoft Clarity

What this module does

• Injects each tag in the right position (Head / After Body opening)
• Provides a clear configuration page with a live status checklist
• Optional Test Mode (shows markers without executing scripts)
• Optional Admin IP exclusion (disable tracking for your own visits)
• Export / Import configuration (JSON) for fast setup across shops

What this module does NOT do

• Does not create conversion events (Purchase, AddToCart, etc.) automatically
• Does not replace cookie consent / GDPR modules
• Does not bypass platform policies (it only injects official scripts)

Perfect for

• New shops that want clean tracking without editing theme files
• Agencies managing multiple PrestaShop stores
• Fast debugging with Test Mode and Admin IP exclusion

• Correct script placement: Head + After Body opening
• Supports: GTM, GA4, Google Ads, Meta, TikTok, Pinterest, Snap, Clarity
• Test Mode: shows markers without running pixels
• Admin IP exclusion: disable tracking for your own visits
• Status checklist: see what is enabled at a glance
• Export / Import JSON: migrate settings in seconds
• Clean code (Smarty-safe scripts) and theme-friendly

• PrestaShop 1.7.x / 8.x / 9.x
• PHP 7.4+ (recommended 8.0+)
• A theme that outputs {$HOOK_HEADER} in head.tpl
• For GTM noscript: theme must support displayAfterBodyOpeningTag

Installation

1. Upload the module ZIP in your PrestaShop Back Office
2. Go to Modules → search for ALT Pixels → click Install
3. Open the module configuration page

Configuration

1. Paste your IDs (GTM-XXXX, G-XXXX, AW-XXXX, etc.) in the corresponding fields
2. Click Save
3. Use Test Mode to validate placement without executing tags
4. Enable Admin IP exclusion if you want to avoid tracking your own visits

Export / Import

• Generate an export JSON to save your configuration
• Import JSON to overwrite settings on another shop

Notes

• Avoid double tracking: do not install the same pixel via multiple modules at the same time
• If you use a cookie consent banner, configure it to block scripts until consent if required